Based on real-time data, Kids Insights Global Report: Video Games provides a compelling insight into video games industry from the kid's perspective. There is no doubt that there are countless opportunities for entertainment companies with kids in this space, and for those gaming companies not targeting kids this report will in many ways provide a first glimpse of what the next generation of their consumer looks like.

The report is based on the results of surveying over 105,000 children a year in the US, UK, France, Germany, Italy, Spain and India.
​
Issue Date: April 2020
​